The Row Bags: Common Questions Answered
These are the questions that come up most often about the row bags, answered with what can actually be verified. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Anything reported but unconfirmed is stated plainly rather than smoothed over. Figures drawn from resale reports represent observed market behaviour; none of it is investment advice. Ready-to-wear and footwear are outside the scope; this is about the bags. Claims that circulate widely but cannot be checked have been left out.
Who makes The Row, and where are the bags made?
The Row was launched in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. Since 2012 the design studio has been in Tribeca, joined by a Paris office from 2011 and a London office from 2019. The label takes its name from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. Los Angeles, New York, London, Paris and Amagansett each have an own-name boutique.
Why are the bags left without a logo?
Exterior logo plaques, branded hardware and monogram prints are absent throughout. Silhouette, proportion and construction carry the identification instead. Check low on the side of any bag for a small, discreet exterior stamp that blends into the leather, and expect a second stamp inside. Since the hardware is palladium-plated and matte or brushed, it reads as weight rather than shine. Nappa, lambskin, calfskin and cotton herringbone line the bags where other houses print logo jacquard, meaning the linings are luxury materials in their own right. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.
How much should you expect to pay for a The Row bag?
There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. The observed range went from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. Think in three bands: the row bag suede tote bags entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. Material moves the number more than size does. Suede carries a reliable premium over calfskin on the same silhouette. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Tier | Range observed in 2026 | Typical models |
|---|---|---|
| Entry | $590–$1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Middle | $1,550 up to $3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| Top tier | $3,600 up to $6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| The suede premium | Silhouette by silhouette | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Has the Margaux actually been discontinued?
Only the brand knows, and it has not said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. That it has been discontinued is widely reported, yet the brand has never officially confirmed it. The two are separate: treating them as one is not supported by the evidence. The original now trades on the secondary market, where the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
What is the difference between the Margaux and the Soft Margaux?
The Soft Margaux is a reworking rather than a renaming. Set beside the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is said to be about $4,700, though that figure has not been confirmed. Separate from both is the Margaux Shoulder 12 at an observed $4,900, with its lambskin lining and elongated tubular handles.
What do the numbers in the bag names refer to?
The number is the bag’s width in inches, rather than a size tier or a series code. The convention applies across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. That makes comparison unusually easy, since two bags sharing a number occupy roughly the same width. A major retailer carries there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with no verified price. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Learning both conventions tells you nearly everything you need before seeing the bag.
How do you authenticate a The Row bag?
No public serial number, date code or authenticity card system exists for these bags, so there is nothing to look up and nobody can verify one for you. In its place, authentication happens in the hand. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide reads substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. A crisp, centred interior stamp reading the logo and Made in Italy is expected, and the Margaux carries engraving on its buckles and base feet. Photo inspection is not enough: counterfeits reported through 2024 and 2025 pass it, which is why in-hand checks and platform authentication dominate the advice.
- Nothing of the kind exists: no serial numbers, no date codes, no authenticity cards
- Stitching of even density, with clean hand-painted edges
- A sharp, centred interior stamp with Made in Italy on it
- Brushed or matte hardware and a precise action on closing
- Shape that survives being emptied
Do The Row bags keep their value?
On observed market behaviour they have, but this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, entering its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. For perspective, the same report listed the Hermes Kelly Mini II at 282% and Goyard at 123%. Among the softer numbers is Fashionphile resale reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where are The Row bags sold?
To buy direct, you have the brand’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand stockists confirmed as carrying the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. Off-price and archive stock goes to The Outnet, where discontinued styles regularly appear. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. One caution for anyone searching for the row for sale: at least one non-official site uses the brand’s name, so verify you are on the brand’s own store before buying direct.
What is the right way to care for one?
The label issues no care protocol, so this is material-appropriate general guidance rather than instruction from the label. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. A soft dry cloth suits calfskin and grained finishes, with neutral conditioner applied only occasionally. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth and no over-conditioning. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Hardest to rescue are raffia, sisal, canvas and silk or satin pieces: spot-clean only, and expect no forgiveness where water is concerned.