The Row Size Numbers Decoded: Margaux 10, 12, 15 and Beyond
At most luxury houses the sizes arrive as adjectives. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to a figure you can measure. The Row does something different in a quiet way across a large part of its line, and once you spot it the whole catalogue becomes easier to read. Whatever number appears in a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 is twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer from start to finish.
The convention reaches well beyond the flagship. It includes Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Look at the decimals, since nobody writes 15.75 unless the figure is meant literally. What follows is how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, put plainly
Take the number in the name, attach the word inches, and you have the width of the bag. That is the whole system, and it holds consistently enough across the numbered families to count as a rule rather than a coincidence. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply disappears. A Small from one house can be roomier than a Medium from another, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already rowbag.org/tote-bags in their wardrobe, that makes the comparison arithmetic rather than guesswork. It also explains why the brand can run four sizes of one silhouette without muddling anybody.
| Model | Size number read as width | Published dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width from the name; measurements not listed |
| Margaux Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, which is the exception to the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | No official figures published |
| India 12.00 | 12 in | Not officially published |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Width by name only |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Width from the name; nothing further listed |
| Sofia 8.75 | 8.75 in | Archive model, not officially listed |
| Sofia 10 | 10 in | Archive model, not officially listed |
What the number does not tell you
Width is one dimension out of three, and the other two do not scale with it in any reliable way. Set against each other the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a proportional enlargement of the smaller one. What changes is the height, which gains two inches, and the width, which grows by the same. In practice that means stepping up a size gives you a higher opening and more length rather than a deeper bag. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference narrower than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number never tells you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to make up the difference. The interior fittings are different too, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details settle how a bag behaves day to day far more than an inch of width does. The number places the bag on a scale; the specification is what tells you how it behaves.
The Margaux Shoulder 12, the place the rule bends
There is one current model that breaks the pattern, and it is better stated clearly than left quiet. The Margaux Shoulder 12 carries a twelve in its name, but the brand gives its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification do not match, so the number is working as a family size rather than as a literal external measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. So generalise the lesson, and use the number as a starting point before confirming against published dimensions and committing. Where a listing carries no dimensions at all, read the number as a signal rather than a measurement.
What each width really holds
The step most guides omit is translating inches into daily use. A bag under ten inches wide is a phone, cardholder, keys and lipstick affair, which is the territory of the Sofia 8.75 and of the small clutches. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet at once. A working width is fourteen to fifteen inches, the point at which documents and a tablet no longer have to be forced. Seventeen inches, as on the Margaux 17, reads as a weekend and travel dimension rather than an everyday one.
- 8.75 to 10 in: evenings, quick errands and anything where the bag ought to disappear.
- 12 in: the most versatile width on offer and the one most buyers end up choosing.
- 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
- 17 in: travel and staying over, where soft structure is a feature and not a compromise.
Price follows width, though material moves faster
Price follows size, but not as steeply as you would expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a far bigger step for the same two inches. Material makes larger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The unnumbered bags
Much of the line sits outside this system, and it is the mixing of the two conventions that breeds confusion. The Park Tote family relies on words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are orientation shorthand, commonly read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
The practical value of a literal sizing system is that it can be tested before you buy. Measure a bag you already own and like, and compare its width to the number in the model name you are considering. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for soft construction. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement lets on. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to do the job better. The real choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.